Bleach Cult is the musical nom de plume of Vytis Puronas, singer-songwriter and film sound designer, formerly one half of lo-fi synth pop outfit Soy Farm. His music is deeply textural and direct, with a genre-bending approach that explores post-punk aesthetics, minimal wave soundscapes and intriguing hooks with a sweet retro vibe.
Summertime Whiteout is a debut Bleach Cult album - the quirky ambient pop record that fantasizes about 1960s surf culture and romanticizes the neverending dilemmas of teen life. It is all about raw imperfections and beautiful spontaneity, captured live on a modular synthesizer, often relying on single takes and instinctive executions of tracks that leave little to no room for extensive tweaking and post-processing. Recorded in the living room at night it shies away from sophistication and complexity instead employing rough, rock and roll inspired ideas. Raw drifting analog sequences, pulsating textures and polychromatic vocals. No guitars or drum machines, however.
[PZPOP012+LP] BLEACH CULT - Summertime Whiteout (Album)
Purchase album: partyzanai-pop.bandcamp.com/album/summertime-whiteout-lp
Release date: 19th of August 2020 (digital Bandcamp), 16th of November 2020 (LP and digital elsewhere)
Mastering: Giuseppe Tillieci (Neel) at enisslab studio Rome
Artwork and design by Domantė Nalivaikaitė.
Published by Partyzanai Pop Records, Cologne / Vilnius. www.partyzanai.com
℗ 2020 Partyzanai Pop Records.
© 2020 Partyzanai Pop Records.
released August 19, 2020